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Image Size Cheat Sheet: Instagram, YouTube, Web

Platforms crop and recompress anything that does not match their expected shape, so exporting at the right dimensions keeps your image sharp and uncropped.

Quick answer

Common image sizes: Instagram square 1080 × 1080 px, portrait 1080 × 1350 px, Stories and Reels 1080 × 1920 px; YouTube thumbnail 1280 × 720 px (under 2 MB); Facebook link image 1200 × 630 px; LinkedIn 1200 × 627 px. These are the dimensions FreeImageKit's presets use, and you can resize a whole batch to any of them in your browser.

Steps

  1. Open the Social Media Image Resizer, or Resize Image to Common Dimensions for web and avatar sizes.
  2. Select your images and choose a preset such as Instagram portrait or YouTube thumbnail.
  3. Resize and download the files, or a ZIP of all of them.

Why exact sizes matter

Feeds crop to a fixed aspect ratio and recompress large uploads. Exporting at the platform's expected ratio keeps your subject in frame and avoids a second round of quality loss.

Specs change

Platforms update recommended sizes and file limits without warning. Treat this table as a reliable starting point and confirm against the platform's current help page for anything business-critical.

Website images

A width of 1920 px covers full-width layouts on most laptop and desktop screens. WordPress scales down uploads larger than 2560 px, and Shopify recommends square 2048 × 2048 px product images. Resize before upload, then compress.

Dimensions used by FreeImageKit presets
UseSizeNote
Instagram square post1080 × 1080 px1:1 feed post
Instagram portrait post1080 × 1350 px4:5 feed post
Instagram Story or Reel1080 × 1920 px9:16 vertical
YouTube thumbnail1280 × 720 px16:9 thumbnail
Facebook landscape post1200 × 630 pxFeed link image
Facebook cover1640 × 924 pxDesktop and mobile-safe ratio
LinkedIn landscape post1200 × 627 pxFeed image
X landscape post1600 × 900 px16:9 post image
Pinterest pin1000 × 1500 px2:3 vertical pin
TikTok canvas1080 × 1920 px9:16 vertical
Favicon32 × 32 pxSmall browser icon
Small avatar256 × 256 pxCompact square profile image
Profile image512 × 512 pxHigh-resolution square avatar
Video thumbnail320 × 180 pxCompact 16:9 preview
HD1280 × 720 px720p landscape
Full HD1920 × 1080 px1080p landscape
4K UHD3840 × 2160 px2160p landscape
A4 portrait at 96 DPI794 × 1123 pxScreen-sized A4 canvas

Frequently asked questions

What size should an Instagram post be?

FreeImageKit's presets use 1080 × 1080 px for a square post and 1080 × 1350 px for a 4:5 portrait post, which takes the most feed space.

What size is a YouTube thumbnail?

1280 × 720 px (16:9), kept under 2 MB. The YouTube Thumbnails workflow crops to that size and picks a JPG quality that stays under the limit.

Can I resize many images at once?

Yes. The resizers accept batches and give you a ZIP, and nothing is uploaded.

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Last updated

This guide describes format behaviour and product capability, not a guarantee for every source image or third-party workflow. Keep your original files and verify important exports.